Fallout 4 is a video game that is going to be released in November 2015. The marketing for the game began with an announcement trailer, which is featured above. The film is rated by esrb.org and is expected to be rated Mature.
The genre to the game is survival and post apocalyptic It is set in 2274, and the trailer transitions between then, which is after a global thermonuclear war, and in 2074, which is before.
The duration of the trailer is 3 minutes and 4 seconds. This means that it is likely that the trailer will not be shown it television advertisements, as it will take up the whole time slot. The most likely place for the trailer to be shown is either in the cinema, or on YouTube. The cinema has a much larger time slot than television, and the viewer is much more likely to be engaged, as there are no distractions. Putting the video on YouTube allows it to be seen by a much wider audience, and they can benefit from web 2.0, as the video can be shared.
The editing of the trailer features lots of cross cutting at the beginning, as a transition is made between the post apocalypse world and the pre apocalypse world. This is done seamlessly as the camera is positioned in the exact same place and while it is tracking, matches up perfectly. Later on in the trailer, we see jump cuts that show scenes from the game. This is done very quickly and overwhelms the viewer and this is done in an attempt to create hype and excitement within them. It also foreshadows that the game will feature lots of fast-paced action.
In terms of sound, we first here a distorted signal. The fact that it is distorted helps to portray that this is post apocalyptic and helps to bring a sense of hopelessness and distance from what the world used to be. This radio then starts to play the song 'I'ts all over but the crying'. The name of the song is relevant to the post apocalyptic setting of the Fallout franchise being post apocalyptic. Also, the song is from 1947 and fits in with the retro-futuristic theme of the game. After this, during the montage, we hear a soundtrack from the actual game. This is used because it is a lot more fast paced than the slow 1947 song and creates tension within the viewer.
The content of the game has a very retro futuristic feel to it during the flashbacks. It is a colourful, almost perfect town. However, in my opinion it looks a lot like the media representation of what a nuclear testing site looks like, and it is fitting considering Fallout is set after a nuclear war. We see towards the end of the video the dog approaching a man, which we as viewers would assume was the protagonist. It is unusual that he appears so late and this could tell us that the dog has a pivotal role in the game as well. The dog itself could show an innocent life that has been affected by the war and the way he looks at the cot and where his dog bowl used to be could show that this was his home pre apocalypse makes us feel empathetic towards him.
The last shot of the trailer looks like it has been inspired by I am Legend and Mad Max. Both show a man on a road with his dog, and the dog in 'I am Legend' looks very similar to that in the Fallout 4 trailer. It appears that the costume is inspired by 'Mad Max'. This could work in their favour, as fans of both films will be hopeful that this game replicates or gets inspired by memorable moments from these films in order to improve their game. |
| I am Legend |
 |
| Mad Max |
No comments:
Post a Comment