Thursday, 2 July 2015

TASK 2: Covers

This first cover is of a game, Batman Arkham Asylum. The first thing you will notice is Batman. He is the main protagonist of the game and so it is conventional that he is centered, so that all attention is brought to him. Rocksteady will have done this because Batman is an iconic character with a big history, and therefore he will be instantly recognisable when on the shelf, and will draw attention to the game.

The background shows Gotham at night. To avoid Batman blending into the background, the moon is placed very low down and large. This is also where the title is. The  Batman logo is placed with the text and this shows that the moon in the background could actually be a representation of the bat symbol, and the fact that he is turned away from it shows that the adventure he is going to undertake may challenge him psychologically and his beliefs.

At the bottom of the front cover we see the various logo's of those who have developed the game.  These are placed at the front page because these companies, particularly Warner Bros. and DC are well known to the consumer and therefore they could be used to help sell the game. Also, we see the ESRB rating at the bottom right of the screen. The text is as large as the Batman logo, and this is because this rating is important and needs to be clear so that those below the designated age do not buy the game. The header of the game features the platform that the game is for. This also large because the viewers need to ensure that they buy the game for the right platform otherwise they will be unable to play it.

The back cover contrasts greatly to the front cover, as this features the antagonist, The Joker. His face appears to be in a TV screen, and this may show that he is difficult to reach in the game. Outside of the TV, there is a spray can in his hand. This highlights that he is a villainous character as spray painting is vandalism.

The cover is split in half, with the bottom half featuring lots of technical information about the game. We again see the ESRB rating, however it is larger here, as it also reveals details of the content that the game contains, such as 'Blood' and 'Mild Language'. We also see the system requirements of the game as, unlike consoles, some PC's may not be able to run the game successfully. Below the barcode, we see warning text. This is in orange and has a warning symbol to draw attention to it.



This next cover is of Bob Dylan's album 'The Freewheelin' Bob Dylan'. On front cover (right) we see the cover is dominated by a picture of Bob Dylan and what looks like his girlfriend walking down a road in a city. This links to a lyric in the first song of the album 'Blowin' in the Wind', where it says
How many roads must a man walk down
Before you call him a man?
This could connote that this album is about Bob going on a journey, but doesn't necessarily know where, which is shown by the fact that he is looking to the ground rather than ahead, despite being in a road.

In the background, we see a Volkswagen camper van. This vehicle is often associated with Hippies, and the time of this album's release coincided with the development of the Hippie movement in the United States. Bob Dylan's music is known to be popular amongst these people and perhaps the addition is to help to market the album.

The title of the album is above Bob's head, with his name being red and the rest being brown. This is because Bob Dylan was very popular and wanted to sell himself as a musician so that he would be remembered for future releases.  At the bottom left and bottom right, we see the names of the songs the album contains. This is very unusual for an album, as the song list is usually on the back, however it allows the person viewing the CD to see what songs are on the album easily to see if they want to purchase it.

On the back cover, we see another picture of Bob and his girlfriend, but this time he is pointing at something and they are both looking at it. We do not see what he is pointing at, and this again could connote Dylan's belief that we don't know what is ahead. Both the front and the back have a yellow tint from the sun and it adds a warm feeling to it and sends across the message of peace.

We again see the title of the album, but this time it is a lighter colour as it is displayed in front of the building, and so needs to stand out. The song list is displayed again to follow the basic structure of an album back cover, as this is where the person viewing the album will first look to find the list of songs. We see at the bottom of the album the logo's of companies that were involved in the production of the album, as they can use this to gain a reputation and recognition for future music ventures.

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