The genre of our short film is a thriller, and so we have decided that the film should be viewed by people who are over the age of 18. This is because it contains themes that would not be suitable for a passive audience, as we would not like a hypodermic needle type effect to occur in which the viewer emulates the actions of the killer. Our film is aimed at active audiences, as they will watch it to gratify their needs and will want to gain a thrill from it.
All media products are made to be consumed by an audience. Our media product targets a very niche market of people interested in short films. There is a small community, particularly on Vimeo, that watch and comment on short films, and many are showcased on websites such as Short of the Week. As this audience is usually adults who are interested in/work in this industry, they will fit our target audience well.
Our film is most likely to be accessed from the internet, as this is where most short films are showcased. A popular site for short films is vimeo, as you can post HD footage and no quality is lost. As a result, many filmmakers or people interested in filmmaking will visit this site to view the content and give their views. This means that it is likely that our film will be viewed by other filmmakers, rather than people seeking a thrill.
Many creators of short films use their work to try and move into creating feature length films. They will create shorts to show what they are capable of. A good example of this is Andrea Arnold, who created short films such as wasp which were successful, and she then moved on to creating a feature length film, Fish Tank. This shows that the audience can be the movie studios searching for new talent or fresh ideas.
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